Canadian actor Seth Rogen has announced the launch of a new recreational cannabis brand called Houseplant. The company is based in Vancouver, where Rogen was born and raised. This move marks his latest venture outside of Hollywood. He created the brand in partnership with longtime friend and screenwriter Evan Goldberg. They have also teamed up with Canopy Growth, the world’s largest publicly traded cannabis company.
Houseplant’s first products will be available in early April. Customers in British Columbia can buy them through the official government-run cannabis store online. Selected licensed stores in the province will also sell the products. The brand will start with a sativa strain, with more options coming later. These include an indica strain, pre-rolled joints, and capsules.
Rogen shared his excitement in a public statement. He said that Houseplant reflects years of hard work and a deep respect for cannabis. He also noted that the company was born out of true passion. Goldberg echoed those thoughts. He mentioned that they had been working on the idea for five years before the launch.
While both Rogen and Goldberg are founders, their roles in daily operations remain unclear. It’s also uncertain whether they will be actively involved in marketing or public campaigns. This is important due to Canada’s Cannabis Act, which does not allow companies to use celebrity endorsements. The law was made to stop young people from being influenced by famous figures linked to cannabis use.
Rogen is well known for playing roles in movies with cannabis themes. His most famous film in this genre is Pineapple Express. However, in real life, he has also long supported cannabis use and law reform. He has often spoken about the benefits of cannabis and the need to reduce stigma around it.
Though this is a new move for Rogen, celebrity involvement in cannabis is not a fresh trend. Many stars have joined the fast-growing industry in recent years.
Tommy Chong, a comedy legend known from the Cheech and Chong duo, has a brand called Chong’s Choice. His products are sold in several U.S. states and are aimed at the medical cannabis market.
Gene Simmons, the lead singer of Kiss, works with a Canadian medical cannabis company based in British Columbia. He serves as the company’s main promoter and helps raise awareness.
Another celebrity pair involved in cannabis is Kevin Smith and Jason Mewes. They are famous for their characters Jay and Silent Bob. The duo entered into a branding agreement with a Canadian cannabis company.
Rapper Snoop Dogg is perhaps the most well-known name in celebrity cannabis circles. He also has a deal with Canopy Growth, the same firm working with Houseplant. His brand is called Leafs By Snoop. However, it ran into legal issues due to its name. The Toronto Maple Leafs hockey team filed complaints in both Canada and the U.S., claiming the names were too similar and might confuse consumers.
As the cannabis market grows in Canada and worldwide, more celebrities may join the trend. For now, all eyes are on Houseplant as it makes its debut in British Columbia. The focus will be on how the brand follows the rules while using the fame of its founders to draw in adult consumers.
With strong ties to Vancouver, Houseplant is set to become a unique voice in Canada’s cannabis scene. And with Rogen and Goldberg’s creative backgrounds, many expect a fresh approach that combines quality, safety, and style. The coming months will show if Houseplant can set itself apart in a market that’s getting more crowded each year.
